Mobile and web app development has been sought by the majority of businesses these days. Fortunately, many business owners have realized that it is hard to survive the battle in the market without abiding by the business tactics and measures that are prevalent today. Even though this is a very thoughtful decision, a lot of failures are still visible.
The analysis shows that one of the main reasons contributing to app failure is the ignorance of the app development process on the client side. They jump straight away into project proposal and app development, once they find a suitable mobile app development company, without examining if their expectations are actually practicable. Most are not interested in acquiring any knowledge of the details of development or procedures involved. They basically just want to purchase an app, like they purchase any commodity from a retail store.
Each of the app development processes is something that has a highly individualized nature and the outcome has a huge dependency factor in several of the decisions taken during the inception phase. This article will give you an awareness of the most important steps followed under the mobile app development process.
Here are 8 crucial steps to create a successful mobile and/or web application.
IDEATION AND MARKET ANALYSIS
You may already have a few good app ideas for your business, and that’s a good place to start. But before you move into the design and development phase, your first step should be a deep dive into research—into your own business and target audience, as well as that of your competitors. You’ll need answers to the following questions:
If you haven’t done so already, put together your team with members from relevant departments (executive leadership, marketing and/or sales, product development, IT, etc.) along with our team and we can hash out the information you gathered during the research and discovery phases. Informed feedback in these early stages will pave the way for a smoother development process.
ESTABLISH PRODUCT GOALS AND OBJECTIVES
This is a crucial step in the planning phase of your mobile app. Once you’ve determined an app will advance important objectives in your mobile marketing scheme, you need to map out how your app will get you there.
In many cases, determining your app’s features and benefits is a balancing act between your overall app development budget and capabilities. However, when it comes to prioritizing functionality, research shows that app design should emphasize customer engagement over exclusive services.
SKETCHING ARCHITECTURE AND UI UX DESIGN
Before you dive into the code, you must design. A User Experience (UX) Designer can create the interaction architecture of the design elements. A User Interface (UI) Designer for mobile solutions can create the look and feel of your app. This is a multistep process with its own review stages. The end result is visual direction and blueprints that inform your engineers of the envisioned final product and how interaction should feel, move and flow.
Depending on the type of app you’re building, there will be different types of programming skills required. Cross-platform, native or hybrid – these are decisions you’ll have to make that will greatly impact the technology stack used.
BUILDING THE PRODUCT USING AGILE METHODOLOGIES
The strategy is complete, the stage is set, and you have your design. It is now time to build an app!
Agile is the preferred approach for app development due to the importance of collaboration, transparency, and rapid iteration to adapt to change. These practices of adapting to change are critical to finding success in the ever-evolving mobile channel.
TESTING THE APPLICATION
This is an exciting time in the app development lifecycle—you finally have a complete app concept with exciting graphics and perfectly placed text. Now you need to rigorously test your app in a variety of real-world scenarios to sniff out and correct any technical flaws.
Go back to your original design and planning documents and go through every feature; don’t assume something works in the final concept just because it worked during the development phase.
Again, it’s a good idea to observe other users as they test the app—they may have questions and insights that aren’t obvious to you since you’ve been involved in app development since the earliest days. You may even want to use one of the online mobile UX testing tools that give you real-time feedback and analytics; several works on a freemium model that is cost-effective for SMEs. Be sure to test for cross-platform compatibility of images, graphics, and user experience.
When you’re confident your app is working correctly in all scenarios and you’re happy with the appearance and usability of the interface, it’s time to make the final preparations to launch your mobile app.
RELEASE TO THE MARKET
That’s right, the moment you’ve been expecting all along – app launch. Make sure you’re aware of the policies that Apple and Google have set in place for submitting an app so that everything goes as smoothly as possible.
Coding-wise, this article from Adobe may be helpful.
MAINTENANCE & SUPPORT
It’s not over even when it’s over. In order to ensure the proper functioning of your app even after its launch, continuous maintenance has to be taken into account.
Maintenance comes in various forms, including a succinct plan for continuous updates – it is advisable that most app features be released gradually - and upgrade testing. The latter is crucial for user retention and could easily be completed by a customised migration tool, that would enable the automatic translation of the old version of an app to the new one.
These are the main “behind the scenes” activities that precede the launch and the download of a mobile app. Make sure none of them is omitted, regardless of how much this lengthens the process. The more complex the input, the higher the chances for app success.
At StartxLabs, we follow a streamlined process aligned with these stages in an agile way. Our team maintains full transparency by regular communicating and assisting your company's team. Our talented team of experts in latest technologies always standby to handle any requests from the client's side since the beginning of the project and even after the launch of the application. Our team supports a well-proven work process, using various project management tools to efficiently build and deliver your projects.
Have an app idea? Get a free quote by contacting StartxLabs today!